Our Story and Our Values


Practical Experience & Knowledge helping Make Your Way of Life Easier…

Having worked in the Agricultural Industry from the time when I first left school I’ve experienced all aspects of the Agricultural Industry. Initially farming, then progressed to the MAF as a Livestock Inspector. After 10 years, an opportunity to expand my Veterinary interest appeared, so I joined Smith Kline Animal Health (now Pfizer). Specialised in drenches, vaccines and companion animal remedies. Many years later I progressed to restructuring the MAF Animal Health Laboratories and then ventured more into Sales and Marketing within the Agricultural Industry – promoting products to farmers and Agricultural Companies while using my farming and veterinary knowledge.

I now supply a highly technical, modern style range of farming work wear specifically for  Women, Children and the farming Family. This range of exceptional clothing has been used extensively for the last 7 years in the Construction Industry. It’s stood the wear & tear of time on building sites and now proven to be ideal for the farming industry.

The technical products I recommend are high quality, very well made, really comfortable to wear, with stretchy bits in the arms and legs and air vents in all the right places, while enabling flexibility for climbing a fence, climbing into a tractor, jumping onto a motor bike or 4 wheeler or just walking up and down a steep paddock. Lots of pockets for carrying a pocket knife, cell phone or note book.  

I currently have a small dedicated team of 4 people looking after your interests and requirements. All have an extensive experience in administration, the clothing industry and farming.



VISION – We can see the future in what we do because we’re creating it together. We constantly seek inspiration and connect the dots where others don’t.

INTEGRITY & ETHICS – High Manufacturing and Sustainability Standards, Environmental Awareness, and approved sustainable practices for products and factory staff.

EXPERIENCE & KNOWLEDGE – Having been involved in the agriculture industry for many years, enables us to supply the most appropriate products for farm use. Our obsession is to deliver exceptional products for great results.

ACCOUNTABILITY & TRUST – A commitment to taking responsibility and ownership to our Staff and Customers, to make the buying procedure easy and convenient, while ensuring to fix anything, if it does go wrong.

COMMUNICATION & PASSION - Delighting our customers with an experience they love and expect. Being available during the long hours they work. Creating a fun environment enabling growth and continuous customer contact.

INNOVATION, CREATIVITY - Providing high quality specialised and modern products for female farmers and their family. Products and fabrics that are tried and proven by using the latest technological fabrics produced specifically for hard wearing and comfortable Work Wear. Always remaining fashionable, durable while continuously looking to source new styles.